So what does this mean? This means that the old model is gone. Advertisers can no longer stick with the old way of trying to reach their target audiences. In today's society, we are very much dependent on sharing information with each other which enables us to avoid getting the said information from a traditional source. The audience rules. The advertisers need us to share information and make something viral in order to increase their revenue. Its a new day. Okay I am starting to ramble now, but I have listed some articles for you to read that are related to this topic and a funny related video!Thursday, January 27, 2011
It's Going VIRAL?
How many followers do you have? YouTube Subscribers? How many hits do you have to your blog? Is anybody watching your YouTube video? Who is your main audience? Are you making money from this? These are some of the questions that arise in today's society because of new new media and spreadablility. Jenkins raises these issues in Chapter 1 of his book. He analyzes how media spreads today, who spreads it, the impact of viral or spreadable media based on location and culture, and much more. While discussing many overarching questions in class, someone brought up the question of whether or not the desire for instant fame and constant self-glorification via social media was unique to Americans. Although other cultures share videos, update their statuses, and tweet about life, Americans still seem to have a money-driven goal while using new new media. Instead of using it as a casual way to pass time, many use new new media to market their looks, personalities, talents, and skills. The idea of a normal person rapidly attaining fame or glory is not something that is new to us. However, it seems as if this has become a major goal in recent years. With the advent of reality television some years ago, we began to see once unknown people become pseudo-celebrities who enjoy their fifteen minutes of fame. Some even extend their fame and become well-known personalities, e.g., Cast of Jersey Shore. So what does this mean? This means that the old model is gone. Advertisers can no longer stick with the old way of trying to reach their target audiences. In today's society, we are very much dependent on sharing information with each other which enables us to avoid getting the said information from a traditional source. The audience rules. The advertisers need us to share information and make something viral in order to increase their revenue. Its a new day. Okay I am starting to ramble now, but I have listed some articles for you to read that are related to this topic and a funny related video!
So what does this mean? This means that the old model is gone. Advertisers can no longer stick with the old way of trying to reach their target audiences. In today's society, we are very much dependent on sharing information with each other which enables us to avoid getting the said information from a traditional source. The audience rules. The advertisers need us to share information and make something viral in order to increase their revenue. Its a new day. Okay I am starting to ramble now, but I have listed some articles for you to read that are related to this topic and a funny related video!
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I think it is an American "thing" because we are a very capitalistic society. Money drives everyhting that Americans do. Media is no different.
ReplyDeleteI couldn't agree more with the point raised in class. Everyone wants their 15 mins... The internet is their way of getting seen and youtube being the second largest search engine on the planet people are obviously paying attention.
ReplyDeleteWell, to me, that just raises the question of whether what goes viral is really the most important things to be thinking about.
ReplyDeleteWe assume that everything that is important will be out there within reach but that might not necessarily be the case in such a capitalistic society, as Atiya pointed out, or when everyone is just looking for their 15 mins of fame, like Don mentioned.