It's a new age people! I had to say that just in case anyone was not aware that times are changing. Believe it or not, there are still people who refuse to accept the rise of social media because they believe that it cannot benefit anyone. I believe that they should do more research. Today I want you to think about the following question. When you are about to purchase a product, do you look for reviews online first? I check the reviews for any product that I purchase to see what other buyers have to say about it. There is no sense in wasting my money on a product that has bad ratings. So if we can learn about a product from research online, can't someone learn about us by doing the same thing?
For our most recent Communication Colloquium, our speaker talked briefly about our personal brand. One of the things that she said was to type your name onto Google and see what shows up. Fortunately, I showed up in the results. One of the things that I noticed is that apparently when I am searched for on Google, people are looking for my YouTube videos. I had many results come up when I searched for Emile Ennis and Emile Ennis Jr. Some of my results were Facebook, YouTube, Twitter, my personal blog, Reinhardt articles, and more. Therefore, if an someone wanted to know more about me, they could follow some of the links that appear online via search engines. Social media have created ways to learn about people without ever meeting them in person. Therefore, online perception is extremely important in today's society.
So is personal branding necessary? What if someone does not want to have an online identity? What about those who don't want all of their information online? It's okay to not want to be found online for whatever reasons, but the advantages are tremendous for those who choose to use the tools that social media offer. Since I have decided to study this trend, there will be many more blog posts that discuss the branding of oneself, and I will continue to learn more about the advantages and disadvantages. One thing that is clear is that social media are not going anywhere. If someone wants to compete in today's society, they must have a name for themselves online. This does not mean that you cannot be successful if you do not take advantage of social media, but it may be a little more difficult to attain the success that you want. I encourage you to do some research on personal branding via social media. I will be doing lots of research over the next couple of weeks so that I can provide more insight about the true impact that your online imprint has on your success. Until then, I would like for you all to look at my sites that I have personalized:
All of these sites have helped me to create a brand for myself online over the past 3 years. Watch the following video about personal branding via social media from 2008. He uses some inappropriate language at times, but he is honest, informative, and HILARIOUS.
When buying a product I rarely go online to get info about it. I usually gather my info from friends or people around me. It's a tool at my disposal that I really don't take advantage of. I also googled myself...pretty interesting.
So is personal branding necessary? What if someone does not want to have an online identity? What about those who don't want all of their information online? It's okay to not want to be found online for whatever reasons, but the advantages are tremendous for those who choose to use the tools that social media offer. Since I have decided to study this trend, there will be many more blog posts that discuss the branding of oneself, and I will continue to learn more about the advantages and disadvantages. One thing that is clear is that social media are not going anywhere. If someone wants to compete in today's society, they must have a name for themselves online. This does not mean that you cannot be successful if you do not take advantage of social media, but it may be a little more difficult to attain the success that you want. I encourage you to do some research on personal branding via social media. I will be doing lots of research over the next couple of weeks so that I can provide more insight about the true impact that your online imprint has on your success. Until then, I would like for you all to look at my sites that I have personalized:
When buying a product I rarely go online to get info about it. I usually gather my info from friends or people around me. It's a tool at my disposal that I really don't take advantage of. I also googled myself...pretty interesting.
ReplyDeleteEmile, I Google everything. I hate that people are not informed when there is no reason not to be. Igorance is bliss, I guess.
ReplyDeleteBtw, branding is so necessary. I need to get on that ASAP! I just read a book on how to tie everything together.
Great job!