Coachella Streaming Live!

My night is made. I just stayed up until 3 in the morning to watch one of my favorite artists, Kanye West,  perform live on the Coachella stage. Coachella is an annual music festival in Palm Springs, California that attracts all types of music enthusiasts. There is something for everyone to enjoy at this festival because of the diverse artists. Because of the expenses that come with this festival, obviously everyone can't afford to attend it. Luckily, Wrigley's 5 Gum came to the rescue by partnering with YouTube to present live sets from Coachella for FREE! Let's just say that the future is here.

So I began to watch the sets and realized that technology has taken us so far. Who knew that someone would be able to watch a live concert from Palm Springs, California in a college apartment in Waleska, Georgia. Not me. However, what I want to highlight is how new new media helped this to be an interactive experience. Of course the fact that YouTube has the technology to do this is amazing, but the way that they used other new new media platforms to connect people was even cooler. While watching Kanye West perform live, there were live Twitter feeds underneath the streaming video. This provided instant feedback from people all around the world.

So what's next? Only time will tell. I hope that people see how new new media is changing the world. For those who missed the live performances, YouTube will be archiving some of the sets for viewing. The quality of the video was superb, and the performances were excellent. Please visit the links below for more information.

Coachella YouTube Channel
CNET-Coachella
Mashable-Coachella